1. Majority of Gen Z are willing to hop on to greener transport for the planet
Almost 3/5 of Gen Z are willing to change their transportation habits to practice sustainability
Those most willing to change their transportation habits to practice sustainability, include Gen Z who:
Are concerned about
Follow climate change
related profiles on social media
Majority of Gen Z are willing to forgo travel to practice sustainability in their daily life
Gen Z view climate change as one of the most important challenges facing the world. Fighting it requires shifting to more environmentally sustainable ways of life from what we eat to the way we move. What is Gen Z willing to do to enable this shift? Will they give up comfort, time and money for sustainability? Our survey reveals they are willing to make significant sacrifices in their daily life, including with transport.